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Privacy Center / Better Advertising's Corporate
Privacy Policy
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Better Advertising Website Privacy Statement
Effective Date: 2/21/2010
OUR INFORMATION PRACTICES AT BETTERADVERTISING.COM
Better Advertising is dedicated to improving online advertising by increasing accountability, improving transparency and, most importantly, helping consumers and advertisers understand why, how, and where ads are displayed online. This website is owned and operated by The Better Advertising Project, Inc. As you use our corporate website and interact with us as a business customer, prospect, or interested consumer, we want to help you understand our information practices.
This statement governs information you share with us, including personal information, when you use the BetterAdvertising.com website. It explains how we may collect, use, and in some instances, share this information.
This statement does not govern Better Advertising’s Services, the tools and services we provide to businesses, advertisers, publishers, and other participants in the online marketplace.
INFORMATION COLLECTION AND USE
Information You Provide
Better Advertising may ask you to provide us with personal information if you would like to take advantage of the services we offer. Personal information means any information that may be used to identify an individual, including, but not limited to, your name, home address, telephone number, and email address. We use this information to respond to your requests and otherwise provide you with information regarding our products and services. For example, if you contact us through this website we may receive personal information from you which we may use to respond to your request and otherwise communicate with you about our business.
We may also use aggregate clickstream information we collect from our website users. This information does not personally identify you and is used primarily to monitor traffic to the website, so we can continue to enhance the website and our services.
Usage Tracking
We may track usage of BetterAdvertising.com to improve the services we offer and our website. We collect user traffic patterns throughout our website using text files called cookies which do not contain personal information. This information will only ever be collected to help improve website flow and usability. In addition, we track click-through information, including IP addresses, to our website from the reports and emails we send to our customers. This is done to gauge the effectiveness of our marketing campaigns and to discourage fraudulent use. However, we do not correlate this information with any personal information of individual users.
Cookies
We may place a text file called a “cookie” in the browser files of your computer. The cookie itself does not contain personal information, although it will enable us to relate your use of this website to information that you have specifically and knowingly provided. A cookie cannot read data off your hard disk or read cookie files created by other websites. Better Advertising may use cookies to track user traffic patterns (as described above). You can refuse cookies by turning them off in your browser. If you have set your browser to warn you before accepting cookies, you will receive the warning message with each cookie. Some BetterAdvertising.com features and services may not function properly if your cookies are disabled.
User Access
We make a good faith effort to provide you with access to your personal information to correct data that may be inaccurate or delete data at your request. Please contact us if you would like to notify us of inaccurate data. We may decline to process requests that: are unreasonably repetitive or systematic, require disproportionate technical effort, jeopardize the privacy of others, would be extremely impractical, or where information is required to be retained by law or for legitimate business purposes.
BETTER ADVERTISING TRANSFER AND INFORMATION SHARING POLICY
We do not share personal information collected on this website with third parties without your permission. We may provide personal information to or permit access to personal information by our vendors and service providers for the purpose of processing personal information on our behalf or where such access is relevant to assisting us. Better Advertising does not otherwise share personal information about BetterAdvertising.com users with third parties unless doing so is appropriate to carry out a user’s request; or we believe that doing so is legally required; or to otherwise protect our property or legal rights or that of others.
Merger, Sale, or Reorganization of Better Advertising
If Better Advertising should ever file for bankruptcy or have its assets sold to or merged with another entity, information Better Advertising receives from you, from this website, is a Better Advertising asset and may be transferred.
Affiliated Websites, Other Websites, and Advertisements
This Privacy Policy applies to BetterAdvertising.com and describes our corporate information collection practices for our business operations. It does not govern nor describe the information practices of our Better Advertising Services offerings for the online market.
We do not exercise control over the websites of third parties that you may link to or view as part of a frame on a page on this website. We are not responsible for the actions or policies of such third parties. You should check the applicable privacy policies of those third parties when providing information on a feature or page operated by a third party.
OPTING OUT
For information on opting out of Better Advertising, click here.
INTERNATIONAL VISITORS AND CUSTOMERS
This website is hosted in the United States. If you are visiting from the European Union or other regions with laws governing data collection and use that may differ from U.S. law, please note that you are transferring your personal data to the U.S., which does not have the same data protection laws as the EU, and by providing your personal data you consent to:
• the use of your personal data for the uses identified above in accordance with this Privacy Policy; and
• the transfer of your personal data to the U.S. as indicated above.
SECURITY
No data transmissions over the Internet can be guaranteed to be 100% secure. Consequently, we cannot ensure or warrant the security of any information you transmit to us and you do so at your own risk. Once we receive your transmission, we make reasonable efforts to ensure security on our systems. However, please note that this is not a guarantee that such information may not be accessed, disclosed, altered, or destroyed by breach of such measures.
If Better Advertising learns of a security systems breach, we may attempt to notify you electronically so that you can take appropriate protective steps. By using this website or providing personal information to us, you agree that we can communicate with you electronically regarding security, privacy, and administrative issues relating to your use of this website. Better Advertising may post a notice on our website if a security breach occurs. Better Advertising may also send an email to you at the email address you have provided to us in these circumstances. Depending on where you live, you may have a legal right to receive notice of a security breach in writing. To receive free written notice of a security breach (or to withdraw your consent from receiving electronic notice) you should notify us at privacy@BetterAdvertising.com.
CHANGES AND UPDATES
We may occasionally update this Privacy Policy. When we do, we will also revise the “effective date” on the Privacy Policy. For changes to this Privacy Policy that may be materially less restrictive on our use or disclosure of personal information you have provided to us, we will attempt to obtain your consent before implementing the change. We encourage you to periodically review this Privacy Policy to stay informed about how we are protecting the personal information we collect. Your continued use of this website constitutes your agreement to this Privacy Policy and any updates.
CONTACTING BETTER ADVERTISING
If you have any questions, comments, or concerns about Better Advertising or this Privacy Policy, please email us at privacy@BetterAdvertising.com. In the event that we are still unable to resolve your concerns Better Advertising is committed to cooperating to achieve a proper resolution of your privacy concerns.
Postal Mail Address:
Better Advertising
Attn: Privacy Department
c/o Warburg Pincus LLC
450 Lexington Avenue
New York, NY 10017
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