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| The Better Advertising Privacy Center |
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Privacy and Information Governance: Better Advertising’s Approach
We created Better Advertising because we knew that increased trust would benefit everyone in the online advertising ecosystem – and that trust required transparency and accountability. Our goal is simple: provide technology solutions that help shed light on how data is used in online advertising for the benefit of both consumers and businesses. We do this by helping advertisers, advertising agencies, advertising networks, publishers, consumers, and industry associations to be accountable to each other and to make it clear, simple, and easy to understand how online behavioral advertising is occurring.
Our consumer tools are built from the ground up to help consumers make informed decisions about their own data. Here are a few very important points about our consumer services:
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We don’t use consumer data from any of our services to target or deliver advertisements. This includes the Better Advertising website, our blog, the icons we serve for clients and the privacy tools accessed through those icons (our 'Assurance Platform'), Ghostery, and every other Better Advertising service.
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For inquiries about our business, and for contributors to our corporate blog at blog.betteradvertising.com, we use your email address and any other personal information you share with us to respond to you or for the purpose for which you shared that information with us in the first place. We will not use your email address for any other marketing purpose without your permission.
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Through the links on this page, you’ll find information about how we collect, use and disclose information on BetterAdvertising.com and our other properties. Feel free to contact us at privacy@betteradvertising.com if you have comments or questions about any of the statements you see.
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