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Our Services
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It’s all about trust. Better Advertising improves the online environment for consumers, advertisers, and publishers. We do more than just make compliance simple and scalable. We turn it into a trust-building opportunity. Our services enable companies to deliver the transparency and control that consumers demand.
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| For Advertisers, Agencies & Networks |
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Our Assurance Platform Ensures Your Compliance, Builds Trust, and Gives You a New Brand Building Opportunity:
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For ads using third-party behavioral data, “Power i” icon is displayed. User has option to click for more info.
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Clicking “Power i” icon brings up advertiser branded window with more information about ad.
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Another click allows users to browse an information grid and opt-out of specific Interest-Based advertising providers.
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Better Advertising simplifies and standardizes compliance with all new industry privacy disclosure guidelines. In fact, Better Advertising turns these guidelines into a growth opportunity.
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Gives consumers access to clear information and choices – building trust in your brands. |
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Complete reporting and alerts. Ensures you and your clients know first if there’s a problem. |
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Keeps YOU in control of the disclosure experience, turning it into a branding opportunity. |
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No special processes or software. Easily integrates into existing ad ops workflows. |
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Expands planning options by eliminating the barriers around behavioral advertising. |
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Provides evidence of ongoing compliance with new industry OBA self-regulatory guidelines. |
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Don’t Lose Control of the Brand Experience
To learn more about how Better Advertising’s Assurance Platform can help your company to grow while providing consumers with the transparency and control they deserve, email us at sales@betteradvertising.com
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| For Publishers |
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Better Advertising empowers Publishers to comply and lets them know in real-time which companies are collecting data on their pages.
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Our Assurance Platform for Publishers provides total transparency and control for consumers who visit your site’s Advertising Policy link. This ensures that your entire site is in compliance with the new guidelines. By working with Better Advertising you can be confident that your implementation fully complies with all industry self-regulatory guidelines.
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Understanding who is collecting data on your site is also a critical consideration for publishers. As data becomes the leading source of value for sites, it is essential to know who is profiling your visitors. Policing your ad positions on your own has gotten prohibitively complex – media exchanges and network daisy chain buying arrangements make it very difficult to know who is serving ads on your site, and what technologies they are using to target. With Better Advertising, all this critical information is delivered to you in an easy to use dashboard.
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To learn more about how Better Advertising’s Assurance Platform can help your company to grow while providing consumers with the transparency and control the deserve, email is at sales@betteradvertising.com
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| For Consumers |
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Better Advertising is also proud to offer Ghostery, a powerful and free tool that shows you all of the ways that data is collected and used when you visit web sites online. Ghostery tracks the trackers and gives you a roll-call of the ad networks, behavioral data providers, web publishers, and other companies interested in your activity. Ghostery is different from our advertising disclosure and choice platform in that it gathers information about EVERYONE collecting data, not just advertisers, ad networks, and publishers. With Ghostery you can understand the benefits and tradeoffs of ALL data collection and then make your privacy choices.
Ghostery is free to download, free to use, and does not contain any adware or spyware. It’s the only privacy tool of its kind that is available for Firefox, Internet Explorer and Chrome. Join the over 2 million people who have downloaded Ghostery to better manage their privacy.
For more information about Better Advertising’s Privacy Policy, visit our Privacy Center. |
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