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Are you a passionate, high performing digital advertising professional with great ambitions?
Do you see challenges as opportunities?
Are you results driven and focused on finding the solution?
Are you ready to take on one of the industry’s biggest challenges?
Advertisers want to leverage data, but they need privacy assurance to protect their brand. Agencies and Networks need privacy assurance tools to comfort Advertisers and increase spend. Consumers want transparency and control over who’s collecting their data and what it’s being used for. The industry has never been more ready for the solution, and we are creating it.
As an industry professional, you are aware of the situation and have probably had multiple conversations with your clients and colleagues about it. You’ve talked about the increasing pressure from the Federal Trade Commission and Congress regarding how consumer data is collected and used for online advertising. What’s more, you understand the benefits of Industry Self-Regulation as opposed to Government Regulation. What you may not know is that the leading advertising trade associations have come together to create a Cross-Industry Self-Regulatory Program for Online Behavioral Advertising. It’s rolling out over the rest of 2010. Better Advertising has a patent pending technology solution that offers Advertisers, Agencies and Networks a simple and effective way to comply with this Program.
Join Better Advertising and be part of the solution
Contact kyle@betteradvertising.com for information about career opportunities that include, but are not limited to, Marketing, Business Development, Ad Operations and Engineering.
Our founding team is an impressive list of industry experts in online advertising, technology, publishing and privacy: Scott Meyer (former CEO of About.com), Ed Kozek (Right Media, Yahoo), Colin O’Malley (TRUSTe) and Sim Simeonov (Macromedia, Polaris Ventures). This team is complemented by a deeply engaged advisory board that includes Daniel Jaye (Tacoda, Engage), Greg Tagaris (DoubleClick), Lydia Parnes (Wilson Sonsini and former Director of the FTC’s Bureau of Consumer Protection), Sarah Fay (former CEO of Aegis North America) and Jim Garrity (former CMO of Wachovia and former Chair of the ANA).
Leading Agencies and Networks have also played an essential role in the development of Better Advertising. These companies include WPP companies, Interpublic Group, Omnicom, Havas Digital, Turn, Publicis, Fox Audience Network and Innovation Interactive. This group of active Better Advertising partners represents a large portion of online media spending.
Better Advertising is backed by Warburg Pincus, one of the most successful growth equity funds with deep experience in digital media, technology and compliance.
Submit resumes to kyle@betteradvertising.com
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