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Better AdvertisingTM eliminates the mystery around interest-based online advertising. We are an independent company that benefits all participants in online advertising – people, advertisers, and publishers – by providing consumers with information and choices about how their interests affect their online experiences. Our solutions combine the “Power i” notification with the robust information and choice platform that puts consumers in control of their own advertising experiences.

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Better AdvertisingTM has been selected as the Cross-Industry Coalition’s technology partner for monitoring Interest-Based Advertising compliance. Learn more »

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Online Privacy Center

The truth. The whole truth. And nothing but. Improving the way data is collected, used and disclosed – and doing so in a transparent manner – will raise the quality of the entire online advertising industry.

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Better Advertising is also proud of offer Ghostery, a powerful and free tool to show you all of the ways that data are collected and used when you visit web sites online.
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